Archive - Nov 24, 2008

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To the undiscerning eye of a visitor, there is nothing too unusual about Florêncio de Abreu Street in downtown São Paulo. The buildings, many of them noble structures with brightly painted façades and stone balconies, reflect the city's rich history, and the constant noise of commercial bustle and angry traffic are the classic sounds of a major modern metropolis. But until 2006, much of that eye-catching architecture went unseen. São Paulo is a supremely intense city whose futuristic mix of skyscrapers, helicopters, advertising and rain has earned it comparisons with the urban imagery of the sci-fi film Blade Runner. But for the longest time, the nice bits, like the buildings along Florêncio de Abreu Street, were hidden behind billboards, electronic ads, shop signs and street banners.

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