Archive - Aug 4, 2008

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The rising cost of food is a growing concern for many people across the world. There have been protests, and even riots, in countries including Mexico, India and Egypt, clear evidence of the struggle that many people are now facing. However, if Italians feel that their local food retailer is charging unreasonable prices, they can now call on a new service to help them haggle or walk away. Thanks to a short message service (SMS) text system set up jointly by the Italian agriculture ministry and consumer associations, shoppers can check the average price of different foods in northern, central and southern Italy.

Italy’s Department of Agriculture, Food & Forestry, along with consumer organisations, have come up with the SMS Consumatori service www.smsconsumatori.it, which tracks prices for over 80 types of fruit, vegetables, meat, dairy products and so on. To use the service, shoppers send a text message to 47947 for free, typing the name of the product they want a price for. They get a reply straightaway listing both a wholesale price and average retail prices in the north, centre and south. If a product comes in varieties, the service sends separate messages for each of the most popular ones.

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