You are hereArchive - Feb 23, 2017

Archive - Feb 23, 2017

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Frankly, shoppers just don't seem to give shopping tech a damn: "Leave me alone"

(quote)

Survey: People Don’t Really Want Fancy Technology To Help Them Shop
While retailers are falling all over themselves trying to incorporate the latest and greatest retail technology - anything from smart mirrors in fitting rooms to robots that answer questions you’d ask store employees - frankly, shoppers just don’t seem to give a damn.

Basically, shoppers just want to get what they want as quickly and easily as possible. And although stores might be excited about their latest gadgets and gizmos, Maya Mikhailov, a co-founder of GPShopper told Bloomberg, “but consumers aren’t necessarily as eager as they are.”

Chatbots fared particularly poorly, Mikhailov says, mostly because talking to robots is still not as natural as talking with a live human about what you want.

Stores are spending lots of time and money trying out new, fancy technologies like touchscreen mirrors in changing rooms and robo-assistants out in the racks to get consumers to buy more.

Shoppers couldn’t care less. read more »

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